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Some domains owned by industry leaders
Calvin Klein - Underwear.com
Citibank - StudentLoan.com
Diago – Malts.com, Rum.com, Scotch.com
Disney – Movies.com, Video.com, 101.com, Go.com, Family.com
Food Network – Food.com
Honda – Motorcycles.com
National Pen Company – Pens.com
Office Depot – OfficeSupplies.com
on the Internet.
of the benefits of domain ownership:
•Purchasing domains is a once-off expense and they
remain yours for as
long as you'd like.
•Keeping them in your possession only requires an annual renewal
•Buying domains costs a fraction of what's spent on marketing through
conventional media such as print, radio and TV. Even paying for Google
can add up quickly and be a recurring expense.
•Most quality domains are already taken and the opportunity to purchase
good dot-coms at affordable prices is dwindling.
•Ownership can give you an advantage over your competitors.
•Domains that are made up of relevant and descriptive keywords make
domain memorable, and better for optimizing for search engines like
•Domains can be linked to existing website(s) and used to support
company's marketing strategy.
•Ownership of good domains demonstrates industry leadership.
•Good domains only grow in value - especially the dot-com extension,
can be company assets.
•Many businesses today have a portfolio of secondary domains (i.e.
domain is not the primary business website address) to improve their
online exposure and access potential customers/ clients.
•The Internet has become an integral part of doing business and
continues to grow in strength and popularity so it's important to take
advantage of opportunities while you can.